The World Is Not English Only
Think again if you think you only need English website for your business.
You can find Popular Languages in Each Country of the World, more languages are widely used instead of English only.
Most consumers prefer buying things in their own native language, even though many people can speak English, they will do this as well since English is their second or third language.
Global Business Means Localization
Big multinationals are well aware of the localization strategy to market their goods to the world markets.
Many giants can support sufficient amount of languages to make their business messages correctly deliver to as many customers as possible, it can be up to 50 languages or more, to this extent, they cover almost most of people in the whole world market.
and the localization job is everywhere: website, documents, customer service etc.
Step by Step Global Localization Strategy for Global SME
Those giants are pretty extreme and most large companies would struggle to manage that many languages.
For small to medium companies, it could be more flexible and make a step by step global localization strategy.
- Choose your target language and market
It is not necessary for you to support all the languages in the world.
You can refer to the Most Important Languages for Global Business and Popular Languages in Each Country of the World to study your major markets and languages, then make a choice what languages and markets to start with.
- Translate your content
You don’t need to translate all your documents and materials into so many languages.
Keep those important content for your business, and write something special for the specific markets since different markets are always not the same.
Do remember to check this step and get rid of those information which will be not useful in other markets.
- Develop your cross-cultural website
Design your website for the world market, cross-cultural website design needs good localization instead of translation only.
You may need professional website localization team to help.
- Implement global online marketing
You will need to implement your online marketing on different languages and different markets in different ways.
The more effective localized online marketing you do, the more positive feedback you can get from your customers, talk to the public will also help you to truly improve your business.
Lingo5 Global Online Marketing can be your good choice to outsource your local online marketing efforts based on their global team of online marketing experts, you can choose the languages, target markets, service levels and time length to quickly start the marketing campaign with local marketing pros.
More and more Small & Beautiful: Mirco Multinational Companies are working online in this strategy to grow their business rapidly.